Help Change Lives Help Change Lives
East of England Ambulance Service

The ultimate assist!

Our vision is to unite the club and supporters and use the power of football to bring positive change to our community.

We donate up to £100 towards defibrillators for every match event on an owned plot, that's £7,500 per match on average for our local community.

We hope to get lifesaving defibrillators into communities around a football club in all 12 UK ambulance service regions to reduce the rate of Sudden Cardiac Arrest.

Your home turf matters!

Pick your plots

Significant community need


Sudden Cardiac Arrests per year in the UK


a year in the East of England region


under 35 years of age

ONLY 1 in 10


OVER 600

young people in the UK die every year from SCA


of those die in schools


Ideas Projects Limited, trading as Own the Pitch, is licensed and regulated in Great Britain by the Gambling Commission under account number 61121.

Defibrillator Sign